Marketing is now not only using commercial advertisements on television or social media. Now we can use internet video marketing to market a product or service.
Internet video marketing can be uploaded on Youtube or Instagram. Video marketing content also doesn’t have to sell a product but can have other concepts.
One sector that can use internet video marketing to sell its products is hotel and tourism. Hotel and resort video production can attract audiences to come and stay at the hotel.
Of course, this is very useful considering the pandemic situation is not over yet. A promotional video for a hotel can be interesting by showing all the facilities and promos available.
Types of Internet Video Marketing
Video marketing can be used for all types of businesses. Starting from the marketing of products, services, or promotion of a place.
Even internet video marketing is considered to be able to attract audience interest and bring a big influence on the development of our business.
Here are some types of internet video marketing:
- Brand Videos
Brand videos can be used for social media. For example, you can use Instagram Stories to create brand videos.
You can highlight a product from the product description to how to use it. These brand videos can also be service-specific.
- Video Description
You can make a special video that contains an explanation of a product. You can create a script to describe the product you are selling.
It the important of making detailed product descriptions so that audiences can watch and enjoy the videos you make. Even if you can create an attractive product description, then the audience can immediately be interested and buy the product that you market.
- Event Videos
You can also make a video containing a certain event. To make a hotel and resort video production, you can make event videos.
For example, you can make a video during an intimate wedding at a resort. Of course, this will attract audiences who will get married and choose to rent the resort or hotel that you are promoting.
A video of an event in a hotel or resort can have a positive impact so that the audience can be immediately interested and want to join the promoted event.
- Live Video
You can use live broadcasts on Youtube or Instagram to create marketing videos. For example, you can while describing a product or service in a live video.
You can also use talent to use the products you are promoting. Insert testimonials during live broadcasts.
- Video Tutorials
If you want to advertise a product, you can use video tutorials. For example, tutorials for using the products or services that you offer.
This video tutorial is useful for the audience because they become educated about the product you are selling.
Those are some types of video marketing that you need to understand. If you are already a professional in making videos, then you can make a hotel and resort video production and work with the hotel.