What is meant by brand awareness? Some of us may already know it, but some of us may not know it. So here we will discuss various things related to brand awareness and the modern Sans Serif font used by brand awareness. Brand awareness itself is an advantage possessed by a company where just by looking at the brand we already know a product and company without any clearer information.
Several Ways to Measure Brand Awareness
To be able to measure how much brand awareness is, we do this by distributing questionnaires and choosing a modern Sans Serif font that can be used in the process of making the questionnaire to make it more interesting. There are several ways that we can do are as follows;
- Brand recognition
The purpose of recognition is how far consumers can recognize the product being marketed, and fall into what type of category and what are the characteristics that when we mention we can recognize directly. Usually, this method is done by filling out a survey. The questions asked in the survey are usually to find out how much the respondents remember the characteristics of the products mentioned.
- Brand recall
The second way to measure a brand is by the recall. Recall itself is to mention product brands related to our products. If the respondent mentions the results of our product, it can be said that our product has a fairly high level of brand awareness.
- Unaware of the brand itself
The third way is by comparing with other products that are less well known, this can be used as a consideration between our products and others in measuring brand awareness.
The purpose of consumption in measuring awareness of a brand is by showing other products similar to ours, and how much do we remind respondents of our product targets. If at that time the respondent immediately remembered our product, it can be said that our product already has fairly high brand awareness.
Factors To Increase Brand Awareness
The greater the brand awareness, the better for the progress and development of a company, whereby knowing the brand, we do not need to bother to advertise our products, what we need to do is to always increase brand awareness. in addition to using modern Sans Serif font, we can also do the following things;
- Advertise widely
The first way that can be used to increase brand awareness is by advertising widely to the public. In this modern era, one of the effective ways to advertise is online or through social media. In addition, we can also advertise offline by diligently attending various exhibitions and festivals.
- Maintaining quality and existence
To be able to improve the quality and awareness of the business brand, apart from advertising widely, we must also be able to maintain the quality of our products, because if the quality is maintained, the existence of the brand itself will also be maintained and increased.
- Wide distribution range
Products will be quickly recognized by many people if we can distribute the products well, besides that we also need to distribute our products with a wide enough range so that the target market will also be bigger.
- Always keep the brand
Keeping the brand of a brand is very important because usually, people will prefer products that are trusted. When the product is already known to many people, it would be nice if we still maintain and maintain the brand, lest we change it and change the trade name to another, because this can reduce trade results.
- Always keep up with the times
The times that are getting here are increasingly advanced, requiring us to keep abreast of developments. This also includes the brand of our products, where we must always adapt the products, we have to the current developments so that they are not eroded by globalization.
Some of the things above are things that we can convey related to brand awareness, where the important thing that we need to pay attention to is in choosing a modern Sans Serif font. This article, hopefully, can help readers who are still blind to knowledge about brand awareness in business. Good luck experimenting!