About the Alliance : Overview

Smart Card Alliance Latin America (SCALA) Overview

The Smart Card Alliance is a not-for-profit, multi-industry association, working to stimulate the understanding, adoption, use and widespread application of smart card technology. Through specific projects such as education programs, market research, advocacy, industry relations and open forums, the Alliance keeps its members connected to industry leaders and innovative thought. The Alliance is the single industry voice for smart cards, leading industry discussion on the impact and value of smart cards in the U.S. and Latin America.

The Smart Card Alliance Latin America (SCALA) is a Chapter organization of the Smart Card Alliance that is focused to serve the Latin American region. The SCALA organization develops its own membership fees, councils, conferences, and activities. The Latin American chapter organization is lead by an executive committee elected by the SCALA advisory board. In order to participate in the Latin American Alliance activities, membership is required.

History of the Smart Card Alliance

The Alliance was established in 2001 through the merger of the Smart Card Industry Association and the Smart Card Forum to accelerate the widespread adoption, usage, and application of smart card technology by bringing together leading users and technologists from both the public and private sectors in an open forum to address industry issues and create new opportunities for all.

History of the Latin America Chapter

The Smart Card Alliance extended its programs internationally with the Latin America Chapter. Established in July 2005, the Latin America Chapter known as, “SCALA” began developing tri-lingual educational programs (English, Spanish, and Portuguese), regional market studies, conferences, webinars, online resources, newsletters, media publications, and industry outreach to stimulate the understanding, adoption, use and application of smart cards in Latin America. The organization has expanded its reach outside of the card to cover all form factors with an embedded circuit chip.


The Smart Card Alliance membership includes a mix of over 170 U.S., Latin American, and international organizations covering the full spectrum of chip manufacturers, card suppliers, integrators, consultants, evaluators, end users, and government institutions. These are leading organizations in the financial services, corporate enterprise, telecommunications, mobile, healthcare, retail, security, transportation industries, computer technology and entertainment, as well as a number of government agencies. The Alliance brings together leading users and technologists from both the public and private sectors to promote innovative thought and business opportunities for all. Membership is open to anyone focusing resources and energy on the use of smart cards and related technologies.

The Alliance brings together the most active technology segments, including card manufacturing and
Services, suppliers of chips (microprocessor, contactless chips), cards, readers, application
software/middleware, PKI, card personalization, testing, biometrics, and integration services.

Smart Card Alliance Priorities

Smart Card Alliance Latin America (SCALA) Activities

Industry and Technology Councils: To accomplish its goals, the Alliance has member-driven working committees, industry, and technology councils that explore issues and define requirements in key markets or technology areas in Latin America. These groups collaborate on specific deliverables, including reports, briefings, and educational material. Active regional Councils currently include:

SCALA Conferences: The Smart Card Alliance Latin America holds at least one conference per year–focusing on Payments, Government, and/or smart card technology. In addition, the organization conducts information exchange missions and scheduled industry webinars on specific topics for members and industry assist them in the development and implementation of smart card initiatives, staying informed on advances & related technologies.

White Papers in Spanish and Portuguese:

SCALA Educational Institutes:

Case Studies:

Government Outreach:

Other Alliance Activities in the U.S

Industry and Technology Councils:

Conferences: The Smart Card Alliance holds two conferences per year–the Smart Cards in Government Conference in the spring and the cross-industry Annual Conference in the fall–and periodic SmartTalk web seminars. These events are designed to provide information to attendees that will assist them in the development and implementation of smart card initiatives.

Educational Institute: The Educational Institute was launched in 1996 to meet the increased demand for smart card educational resources. The Educational Institute engages industry professionals to provide objective and timely educational programs on smart cards, related technologies and smart card-enabled applications. Workshops are developed and delivered at Smart Card Alliance conferences and at selected industry vertical events internationally.

The Educational Institute provides the following courses (members pay discounted rate):

Industry Networking. The more than 500 mostly mid- to senior-level industry professionals participating in Smart Card Alliance activities represent engineering, marketing, business development, and sales for major supplier, integration and issuing organizations, creating a rich business community that fosters valuable networking opportunities. The outcome of Smart Card Alliance activities includes public policy positions, industry reports, business and implementation case studies and other deliverables focused on helping to accelerate the use of smart card technology.

Industry Reports and White Papers:

Case Studies

Government Outreach

Industry Vertical Outreach

International Outreach

Alliance Web Site (some resources password-protected)

SCALA Member Benefits

Increment Your Organization’s Visibility:
  1. Volunteer for Speaking and Moderators Spots
    a. The Alliance will help provide the audience for your organization
    b. This will help potential clients get acquainted with your products & Services
  2. Include your press-releases on the SCALA website
    a. The press-release will be displayed in a members only news available to the public
    b. They are also included in the SCA distribution lists both in the U.S. and Latin America
  3. Add logos, company information, link to the SCALA website
    a. Provide visitors to site to get acquainted with your company’s logo and image
    b. Increase the visitors to your organizations website
    c. Expand the visibility of your product & Solutions
  4. Increase your participation & develop new activities within SCALA
    a. The more you participate, the better known your organization will be recognized in the market and among your colleagues
    b. Creating new activities will show initiative & innovation about your organization to develop the industry and the market.
  5. Run for a council chair position or the Advisory Board of directors
    a. These leadership roles allow you to directly influence the industry and players to guide us where you think the industry should go.
    b. In a leadership position you can help the Alliance create activities that would be most effective to influence your vertical market

    Create Credibility & Track record recognition:

  6. By being part of the Smart Card Alliance Latin America (SCALA), your organization will work other organizations in the industry not only to represent themselves but the industry as a whole.a. This means the collaborated industry promotion with your competitors expands the credibility of your message and customers trust, because the entire industry agrees with the message.
  7. Award Recognition
    a. By nominating your organization and clients to the Outstanding Smart Card Achievement (OSCA) awards, it expands the credibility of your projects to the market and recognition of your company’s successes.
  8. Speaking in representation of SCALA
    a. This recognizes you among your peers as a credible source of impartial information and develops trust that you can represent the industry at different events.
    b. Allowing you to speak for the industry embodies your organization as a trust worthy company that customer should do business with.

    Access to Market Information:

  9. By gaining access to Alliance market studies at a discounted rate, you will be able to make informed decisions on how to position your company in a high growth sustainable direction.a. Interacting with our analyst, working with other members to collaborate the direction of the organization based on the received information provides insights to their perspective of the market.
  10. Attending our webinars dictated by industry expertsa. Allows you to questions, review, and analyze information being received by the market.

    Expand Education & Training:

  11. Market Studies
    a. As a member organization you receive exclusive access to industry research and information gain from SCALA conducted studies. In addition, to reducing the cost of your market research, your organization is able to discuss other industry experts on the way to position the industry based on the information gathered.
  12. Educational Institutes
    a. This program is to help users & integrators learn about the benefits of smart card and related technologies. These resources are available employees & partners to receive information about the technology, reducing your educational cost.
  13. Educational Webinars
    a. Grants access to leaders of the different vertical markets to help educate on their successful implementations, and identifies key aspects that caused it.
  14. Training & Development Facility
    a. This facility will be linked to a University to help expand the scoop of training to students, governments, and end users. This will help to published industry reports, peer reviewed articles, and expand the knowledge of the market.

    Market Development:

  15. Government Information Exchange:
    a. By participating in this program your able to position your organization in front of industry leaders, potential users, and policy makers to help expand the knowledge and opportunities for the industry and its players.
  16. Have someone within your organization to participate or lead a SCALA work group.
    a. This provides the opportunity to display your organization as a industry leader
    b. Create opportunities to network with industry colleagues
    c. Approach SCA end users interested in the technology (U.S. & Latin America)
  17. Promote SCALA as the non partisan industry voice to acquire information
    a. Allows you speak on behalf of the organization
    b. Open up new vertical markets that provide business opportunities
  18. Express to end users, governments, and integrators how smart card technology can improve a clients business
  19. Work with other SCALA members to break barrier of markets and reduce the cost investment to enter them
  20. Promote & participate in SCALA Educational Institutes (E.I.)
    a. Helps expand the markets education on technology

    Expansion of business opportunities:

  21. Add your organization’s reader to the Smart Card Alliance reader’s Catalog
    a. http://latinamerica.smartcardalliance.org/catalog
    b. The SCA Catalog creates an additional sales channel for your products
  22. Add your organization’s Solutions to the products & Services Catalog
    a. http://www.smartcardalliance.org/member
    b. The SCA Catalog creates an additional sales channel for your products
  23. Participate in SCALA conferences
    c. Allows you to meet new potential clients
    d. Develop potential partnership with other SCA organization to help solve client problems

    Improve image of your organization in the market while advancing relationship with clients:

  24. Develop a Case Studies on implementations
    a. Your clients will appear on the SCALA website as successful examples
    b. Creates a history of success, with support of the industry
    c. Your cases will be distributed at SCALA events & speaking opportunities
  25. Nominate clients to receive the OSCA-LA award
    a. Your clients will receive a prize on a project you help build
    b. This will promote your client, your services, and reputation as an organization

    Supporting SCALA you will also be supporting:

  26. The use and understanding of smart card technology around the region
    a. Through education, webinars, conference, workgroups, white papers, & case studies
  27. Industry Standards
    a. International Organization for Standards (ISO)
    b. HSPD -12, PACS Migration, SIA Standardization, and IT
    c. US-Visit, WHTI Passport cards, Registered traveler, TWIC
    d. First Responder Authentication, Real ID

    Public Opinion Influence:

  28. Work with government officials to help explain the advantages of smart cards in different vertical markets to the public

The Smart Card Alliance is a non-profit industry association that can only maintain its efforts through your support and dedication to our activities in the market. We urge you to get involved in our various activities and get acquainted with what SCALA has to offer your organization.

For more information about the Smart Card Alliance, please visit the Alliance web site at http://www.smartcardalliance.org/latinamerica or contact the Alliance Latina America Chapter office via email at [email protected] or via telephone at 1-954-922-1564.